Carroll College
Made at idfive
UI Design / Visual Design / Interactions / Prototyping
challenge
Carroll College offers students a rigorous academic experience supported by a community who live, learn, and play in a beautiful setting. It is unique among higher education institutions because it fosters the development of the whole person—mind, body, and spirit. The College’s liberal arts education prepares students more holistically, not just for a single profession or discipline. We worked with the Carroll College team to design a website that more effectively tells the “Carroll Story” and closely aligns with their new campaign while also increasing traffic through improved SEO, better accessibility, and a more compelling experience.
My Role
To help break free from the traditional approach to university enterprise level websites meant embracing a more full-width homepage and dynamic internal page experience. Taking advantage of Carroll College’s close ties to the beautiful Helena, Montana landscape and a rich history of the campus buildings I leveraged big, bold photography. The homepage applies Carroll’s tone and voice through implementing colors in a dynamic manner, large centered headlines that focus messaging, while punching through the university experience using authentic, candid, high-quality imagery to communicate the Carroll community. Thus reflecting Carroll’s supportive atmosphere and community. To help emphasize the exceptional beauty of Carroll’s setting in the Rockies high contrast photography blends into backgrounds to elevate the backdrop to the Carroll experience. To bring to life Internal pages I introduced the rich Carroll purple to apply a seamless hero space that ties back to the hero of the homepage.
