challenge

Tasked to create a social activation campaign through Instagram Stories and Facebook platforms, the focus was on building awareness on the Muse Masterpieces Dry product line that launched and getting consumers to convert to purchasing online and in-store. The Muse brand took a cat-centric approach to natural food. With the thinking around acknowledging that cats can discriminate between ‘blah’ and remarkable meals. The launching of Masterpieces Dry was the brands first venture into the natural, grain-free kibble market with uniquely produced kibble.

solution

To help bring some life to the creative and to capitalize on the elements straight off the bags, I produced several vertical ad animations. These highlight the brand upfront and the key benefits consumers gain from this cat food brand. With the branding working towards elevating dried natural cat food to new, cat-worthy heights it made sense to distinguish the kibble from other products. And introducing a means of bringing to life the Muse cat illustrations previously produced to tie back to the end products goal of both the pet and owner walking away satisfied.